Faye Toogood & Hem collab awarded Born Classic Award 2021
We are very pleased to announce that the new Puffy Chair designed by Faye Toogood for Hem was awarded the Born Classic Award during this months Stockholm Design Week.
The jury said “While the design of this year’s Born Classic winner is firmly rooted in our age, we believe the designer has created a future classic. With both aesthetic and material qualities, we are confident that this piece of furniture is going to be appreciated for a long time to come".
The upholstery of the Puffy Lounge Chair is fat and plump, its generous shape spills freely over the sides of a tubular steel frame which, in stark contrast, is hard-lined and strong.
The two key elements of this seating design by Faye Toogood are in purposeful and playful juxtaposition. The elementary frame is inspired by the rational structure of classic modernist design, whilst the extravagant quilt-like upholstery warmly embraces and envelopes, is comforting and reassuring.
“The idea behind the Puffy Seating Collection is to emphasise the two almost contradictory ideas at play in the furniture,” Toogood says of the design, “First, stability and strength, highlighted by leaving the stainless-steel framework on display; and second, comfort and reassurance, in the form of the puffy upholstery. The resulting pieces have a dependable durability coupled with all the enveloping warmth of a familiar duvet.”