Milan 2011 - Zeitraum, all Wrapped up
Following on from the success of Show 2 at Viaduct, Zeitraum asked London illustration magazine Wrap to be their special guest in Milan. Wrap produced a beautiful abstract woodland scene to form the backdrop to the stand as a nod to Zeitraum’s commitment to sustainable materials.
The new Morph Lounge stole the show in the “lounge area” to the rear of the stand. A compact chair that doesn’t feel small thanks to the outward leaning arms, everyone agrees Morph Lounge will look equally as stunning in a reception area, breakout space, bar or in the corner of bedroom.
The stand design also showed clever ways to combine families of products from different parts of the collection. Side Comfort was teamed with the new Simple Button headboard to create a smart sofa solution for narrow areas. Of course, it was decorated with Piumino cushions in bespoke Wrap fabrics.
Struktur was used both as a floor to ceiling wall to delineate the edge of the stand and also as a high level “curtain” which worked equally well to set boundaries without impacting on the available space.
The new Zeitraum brochure is available to view or download HERE. Alternatively, if you prefer to have a physical copy, please contact us directly.